SVP and General Manager, Midmarket
Mitch Rose is an SVP and General Manager for Midmarket where he heads up Billtrust’s go-to-market strategy for the midmarket segment. Prior to this role, Mitch led Partner Solutions at Billtrust, where he was responsible for leveraging third parties to bring innovative solutions to the Billtrust customer base. Mitch also led the Billtrust’s marketing team, growing revenue ten-fold.
Before Billtrust, he held senior level marketing positions with Coke, Mattel and Warner Lambert, and led marketing at start-up company PointRoll, where during his tenure, revenue grew eight-fold and culminated in a sale to Gannett, Inc. Through the course of Mitch’s professional career, he has created breakthrough marketing campaigns, successfully battled competitive threats, and led teams in the development of industry-leading new products.
Mitch holds an MBA from Columbia University in Marketing and a BS in Applied Economics from Cornell University.