Billtrust Announces Kelli Negro as Chief Marketing Officer Amid B2B Accounts Receivable Leader’s Global Expansion
Experienced marketing executive to lead strategy development, demand generation and brand positioning initiatives.
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LAWRENCEVILLE, NJ – November 16, 2021 – Billtrust (NASDAQ: BTRS), a B2B accounts receivable automation and integrated B2B payments leader, has announced that Kelli Negro has joined the company as Chief Marketing Officer. An accomplished B2B marketing and enterprise software executive with over 25 years of experience developing go-to-market strategies and brand narratives, building high performance teams and driving demand generation, Negro joins Billtrust amid its global expansion in Europe having recently acquired Belgium-based iController, a leading B2B provider of intelligent solutions for collections management.
“I’m proud to welcome Kelli to our executive team,” said Billtrust President Steve Pinado. “I’m confident that her expertise in creating powerful brands, driving demand and leading impactful marketing teams within successful SaaS businesses will deliver strong results for Billtrust. Kelli will help us accelerate and expand our organic growth while building on our already strong foundation.”
“Billtrust is known for its exceptional commitment to its customers, best-in-class technology and unparalleled brand reputation,” said Negro. “It’s exciting to be joining the Billtrust team during such a period of innovation and expansion. I look forward to building on Billtrust’s success and continuing to drive growth while leading such an accomplished marketing team.”
Negro brings extensive marketing leadership experience and a proven track record of driving transformative growth for leading fintech and software companies. She was most recently CMO for Vendavo, a leading provider of pricing and sales SaaS solutions. She also served as CMO for Miratech and ThinkSmart and held marketing leadership roles at Voxeet, Charles Schwab and Financial Engines. She holds bachelor’s degrees from San Francisco State University.
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