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Billtrust Appoints John Huettel as Senior Vice President of Sales

Enterprise software executive brings wealth of industry experience to company

LAWRENCEVILLE, N.J. (May 2, 2019) — Billtrust, the leader in B2B order-to-cash solutions, announced today the appointment of John Huettel as Senior Vice President of Sales. He will report directly to Billtrust’s President, Steven Pinado, and is responsible for overall sales strategy and execution.

Bringing more than 25 years of enterprise software experience to his role, John will oversee the entire sales organization at Billtrust and further accelerate organic growth with customers and prospects.

Prior to joining Billtrust, John led a complete go-to-market transformation of TrackVia, a leading workflow management platform. He also transformed PowerPlan’s selling strategy transitioning the company from a transactional, product-based process to a strategic, platform driven enterprise sales methodology encompassing the product family. John has prior leadership experience at JDA Software and Profitlogic.

“I am excited to join Billtrust and lead the company through an even more accelerated growth phase,” said John Huettel, SVP of Sales at Billtrust. “The order-to-cash process is still a highly manual and inefficient process for most companies. Billtrust helps companies optimize workflow, reduce friction through automation, and deliver an enhanced customer experience for our clients and their customers.”

“We are thrilled to welcome John to our leadership team at Billtrust,” said Steven Pinado, President at Billtrust. “He is an accomplished executive and leader, and his wealth of industry experience in the B2B technology space will be a valuable asset to our team as we continue to lead the B2B order-to-cash market.”

John holds a Bachelor’s in Electrical Engineering from Duke University and an MBA in Marketing & Finance from the University of Maryland.

To learn more about the leadership team at Billtrust, visit

About Billtrust

Billtrust accelerates cash flow by automating credit decisioning and monitoring, invoice delivery, payment capture, cash application, and collections. Billtrust customers improve operational efficiency across the credit-to-cash spectrum via a flexible and integrated cloud-based solution set. Finance executives and A/R specialists love and recommend Billtrust for the remarkable cost savings, ease-of-use, process efficiency, and improved customer satisfaction rates. For more information, visit

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