Tweet, Ask, Learn: The Power of the Billtrust Twitterview
If you have a Twitter account, are you using it to it’s full potential? Whether you have tweeted a few times or have thousands of followers, there is a lot more you can do with it that you may be missing out on. For me, Twitter is one of my main sources for news and following industry trends. If I had to guess, I’d say the average person doesn’t engage with industry and news influencers on topics that pertain to your career or business via Twitter, even though it is a great space to do just that! Whether you frequently talk to influencers or it’s never crossed your mind, I have a term I want you to think about: Twitterviews.
A Twitterview is exactly what it sounds like, a live interview on Twitter. At Billtrust we regularly hold Twitterviews as a way to discuss a trending industry topics, such as fintech or information security, new Billtrust products such as Billtrust Business Directory, or a Billtrust unique area of expertise, like electronic adoption.
One thing that I love about our Twitterviews is that it gives anyone the opportunity to ask our industry expert a question and get a response in real-time.
Where else can you have a one-on-one conversation with an expert and have your questions answered quickly? There’s no better way to get access to leaders in the field.
You’re probably wondering how a Twitterview works? The key is crafting a hashtag that is unique and relevant to our Twitterview topic, such as #QuantumPayments. Next, we promote the event and invite anyone to ask our expert guest a question or two. Another Twitterview benefit occurs once the social media event is over. The entire conversation becomes a permanent online resource that you can view at any time. All you have to do is search the specific hashtag on Twitter.
As a someone that spends a lot of time on social media (it is my job after all!) I think Twitterviews are an insightful way to obtain expert statistics, best practices, and more directly from the source. If you’re interested in learning more we recently launched a Twitterview page where you can find information on our past social media events.
Ready for our next Twitterview? Feel free to view our Billtrust Twitter profile to see when our next expert Q&A discussion will be!
Ryan Mitchell | Social Media Coordinator