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Crescent Parts & Equipment

HVAC/R distributor reduces costs for customers while minimizing manual tasks


In costs

Electronic payments


The Challenge

Crescent Parts & Equipment is a wholesale distributor of HVAC/R parts and equipment in Missouri and southern Illinois. They are a third-generation, family-owned company that has been thriving for more than 70 years. Not only do they provide high-quality products, they pride themselves on providing unbeatable customer service from expert staff.

Crescent was struggling, however, to manage its order-to-cash process efficiently. The process was not only highly manual, but it was costly, didn’t allow for the tracking of invoices and had limited security measures. They knew something needed to change but feared that their customer base would be reluctant to move to an electronic solution.

The Solution

After partnering with Billtrust and implementing their invoicing and payments solutions, Crescent then worked with Billtrust to launch an electronic adoption campaign. This would help improve customer adoption, and further improve predictability in cash flow and cost savings. As the campaign ran its course, they realized that customers were both willing to learn more, and more often than not, convert to the electronic payments process.

“Automating our A/R process frees up my time to not just solve immediate problems, but also solve recurring problems.”

Credit Manager, Crescent Parts & Equipment

The Results

Since working with Billtrust, Crescent has greatly improved their order-to-cash process through AR automation. Crescent has increased its overall electronic adoption rate by more than 620%, reduced costs by 67%, increased customer satisfaction and improved visibility to track invoices in one central location. These process improvements not only help customers, but allow Crescent’s AR team to spend more time focused on special projects that advance the operations of the organization.

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