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White Paper

White paper

The urgency of eCommerce for distributors

eCommerce is changing the world, but not in the way that most people think. Contrary to the consumer-focused narrative that has brick and mortar retailers rushing to get online, the biggest changes are coming to business-to-business transactions. In fact, Bank of America reports that, by 2021, B2B eCommerce will be nearly double the size of the consumer B2C market.

But there’s no waiting this one out. Manufacturers are creating their own eCommerce platforms and attempting to do end-runs around their distributors. But middle-market distributors shouldn’t lose heart; manufacturers don’t currently have the ability to fill complex, multi-source orders. And they don’t have Billtrust eCommerce.

We’re the experts in creating B2B webstores for middle-market distributors. They’re configurable, easy to start and integrate seamlessly with existing ERPs. Our mission is to put eCommerce in reach.

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