The Future of B2B eCommerce: Bridging the Gap Between Buyers and Sellers

White Paper

Paradoxes Inc. with Billtrust

While online shopping has grown exponentially since the launch of Amazon in the mid-1990s, its value for the B2B market is arguably only now being realized at scale. 

As supply chain disruptions, logistics challenges and the slow movement of cash have threatened both buyers’ and suppliers’ financial health, eCommerce has opened up new windows of opportunity for organizations to pursue those consumer-like digital experiences that have proven to be competitive differentiators.

As the growth potential of eCommerce continues to rise in B2B, Billtrust commissioned Paradoxes, Inc. to conduct a qualitative and quantitative study of 508 total service providers in 2022 to better understand the current state of B2B eCommerce experiences in the U.S.

This white paper explores the findings of respondents across industries including HVAC, electrical, JAN/SAN, plumbing and general contracting – providing an understanding of what customers truly want in a B2B eCommerce experience, while exposing the gaps between this and what suppliers think their customers want.

To learn more about these industry perspectives along with peer-research on other important B2B eCommerce trends, please download our white paper today.