Access new sales channels
Empower your customers with a self-serve webstore and mobile app. Our eCommerce platform expands B2B sales with AI-powered product recommendations, a real-time inventory displaying product availability, customer-specific pricing, and faster transactions from our one-page checkout experience.
Boost sales and efficiency with AI-driven eCommerce
AI-powered recommendations
Leverage AI to increase sales with personalized product suggestions based on behavior and preferences—driving more upsell and cross-sell opportunities.
Built-in SEO optimization
Help your business reach a broader online audience without extra effort. Your webstore is search engine-friendly, which means you’ll get more visibility.
Tailored to your brand and products
Create a webstore that reflects your brand and sales strategy, with a customizable platform that adapts to your evolving product portfolio.
80% more productivity
Real-time inventory and customer-specific pricing reduce manual workload, allowing your team to work more efficiently. Our clients increase productivity 80% on average.
Comprehensive product catalog
With a complete, up-to-date online catalog, you can do away with print catalogs and keep your offerings current.
Cater to repeat customers
With multiple ways for your customers to reorder products, building client loyalty has never been easier.
Launch your web store in no time
Accelerate online sales with highly configurable product offerings and turnkey features. Billtrust’s easy-to-use platform makes it simple to engage buyers with product filtering capabilities and personalized storefronts for key customers.
An all-in-one platform with more integration
Integrate eCommerce directly with your ERPs and connect your inventory systems to reduce the need for manual data entry and catalog updates. Now you can focus on forecasting cash flow, letting automation do the administrative work.
Trusted by global brands
Webstore Maturity: Using Your ERP Data to Shortcut eCommerce Success
- Your ERP data can jumpstart your eCommerce strategy and accelerate your webstore maturity. Learn how to build a thriving online store with this guide.
CUSTOMER STORY
Online store and e-payment portal transform sales.
U.S. wholesale distributor helps customers place online orders and pay their invoices digitally.
of sales are now online
more orders
more electronic payments
CUSTOMER STORY
Increase sales and competitiveness
HVAC distributor sees steady increase in online sales and revenue through Billtrust
revenue share increase
from webstore
decrease in
inbound calls
CUSTOMER STORY
Quickly adapt to customer needs
Electric distributor sees massive spike in online sales with eCommerce webstore
revenue
monthly sales
Accelerate cash flow with AI-powered solutions.
Payments
Flexible payment solutions.
Offer your customers flexibility with diverse payment methods to speed up collections.
Invoicing
Invoicing made simple.
Automate invoicing to eliminate errors and ensure timely, accurate billing.
Cash Application
Precise cash matching with AI.
Reduce errors and match payments accurately with our AI-powered cash application software.
Credit
Smarter credit decisions.
Simplify credit approvals and assessments for lower risk and greater accuracy.
Collections
Intelligent collections.
Automated collections processes reduce delinquency and improve cash recovery.
AI offers the next product to buy
AI is more than a feature—it’s a sales assistant ushering customers through your catalog and educating them on similar offerings and sales deals. With Billtrust, AI-powered product recommendations drive sales and customer engagement, too.
Dig deeper into eCommerce
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Frequently asked questions
What are customer payment preferences in B2B?
Preferences vary; while some businesses prefer traditional checks, many now opt for electronic payments like ACH, credit cards, or digital wallets, often managed via unified payment platforms.
What are the benefits of offering multiple B2B payment channels?
Offering various payment options meets customer needs, accelerates cash flow, improves efficiency, and strengthens customer relationships.
How does payment automation improve accounts payable processes?
It digitizes workflows, reduces manual data entry, speeds up processing, and improves relationships with vendors through more accurate and timely payments.
What are B2B eCommerce platforms?
B2B eCommerce platforms enable companies to sell products and services online through customer-specific pricing, self-service ordering, and real-time inventory integration. Unlike consumer-focused storefronts, they support multi-user accounts, order templates, custom catalogs, and ERP integration. Billtrust eCommerce delivers a turnkey, AI-powered platform tailored specifically for wholesale, distribution, and manufacturing businesses.
Which platform is best for B2B eCommerce?
The best B2B eCommerce platform should offer fully integrated, single-vendor solutions with AI-driven capabilities. Billtrust eCommerce provides AI-powered storefronts with product information management (PIM) tools, ERP integration, customer-specific pricing, and mobile enablement—backed by comprehensive support and strategic services. Its turnkey design and scalability make it particularly suitable for distributors and manufacturers seeking rapid time-to-market.
How much does a B2B eCommerce platform cost?
B2B eCommerce platform costs vary based on solution scope, integrations, and business requirements. Billtrust offers tiered eCommerce packages—Essentials, Professional, and Enterprise—designed to align with different budgets and feature needs. This structure allows businesses to choose a package that fits their scale and growth requirements without sacrificing essential B2B functionality.
What does B2B mean in ecommerce?
In eCommerce, B2B (business-to-business) refers to transactions between businesses rather than with individual consumers. B2B eCommerce requires handling customer-specific pricing, complex order workflows, account-level approvals, multiple payment methods, and integration with ERP systems. Billtrust’s eCommerce platform is purpose-built to support these unique B2B requirements while providing the experience modern business buyers expect.