Second Phase and BLUE HAWK Launch BLUeCommerce

Press Release | May 6, 2019

Billtrust, the leader in B2B eCommerce for wholesale distribution companies, announced a new strategic alliance with HVACR distributor cooperative, BLUE HAWK.

LAWRENCEVILLE, N.J. (May 6, 2019) -- Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, announced today a new strategic alliance with the HVACR distributor cooperative, BLUE HAWK, to provide HVACR distributors a cost effective turnkey webstore solution.

The new alliance includes the launch of two new BLUE HAWK offerings: BLUE data, a new program that gives distributors rich product content needed to provide a highly relevant and personalized ecommerce experience, and BLUeCommerce, which combines Second Phase’s custom built webstore solutions with BLUE data resulting in a cost effective and robust HVACR eCommerce platform.

"It’s critical to provide customers with a superior online buying experience in order to stay competitive today," said Mark Kostovny, Group President of Second Phase at Billtrust. "We’re pleased to partner with BLUE HAWK through the strategic alliance to give HVACR Distributors and manufactures an ecommerce platform that can drive immediate results and grow with them into the future."

"HVACR businesses are built on strong relationships, technical advice and complex transactions," said Lance Rantala, CEO of BLUE HAWK. "Combining Second Phase’s webstores with rich data into our BLUE data and BLUeCommerce offerings give our members a complete, cost effective solution."

On the heels of Second Phase being acquired by leading B2B order-to-cash lifecycle provider Billtrust, this new strategic alliance has an extended reach into Billtrust’s customer base.

About Second Phase

The Second Phase offering leads the market for B2B & B2C eCommerce & PIM solutions for wholesale distributors and manufacturers. The company’s SaaS turnkey solutions include everything companies need to sell and support customers online. For more information, visit: Second Phase was acquired by Billtrust in April 2019.

About Billtrust

Billtrust accelerates cash flow by automating credit decisioning and monitoring, invoice delivery, payment capture, cash application, and collections. Billtrust customers improve operational efficiency across the credit-to-cash spectrum via a flexible and integrated cloud-based solution set. Finance executives and A/R specialists love and recommend Billtrust for the remarkable cost savings, ease-of-use, process efficiency, and improved customer satisfaction rates. For more information, visit


Formed in 2005, BLUE HAWK is a cooperative that was designed to maximize the strength of independent HVACR distributors throughout the United States. Members of BLUE HAWK benefit from their collective purchasing power as well as a multitude of services available through cooperative membership such as improved marketing channels, public relations, lobbying efforts, educational and training programs, networking opportunities, sharing of 'best business practices' and technology support. For more information, visit:

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