The cash conversion cycle is the step-by-step process of converting the sale of goods and services into a cash deposit in the bank. The cash conversion cycle is also an accounts receivable metric that measures how long it takes to convert inventory and other investments into cash. A shorter cycle means the company is turning investments into cash more quickly, thereby improving financial liquidity. Accelerating this cycle is a primary goal of CFOs and accounts receivable leaders. Software automation can accelerate invoice delivery, payments, cash application, and collections. By converting goods and services into cash faster, companies can reduce financial risk and better position themselves for growth.