AI and behavioral data are reshaping the way AR teams approach collections. They make it possible to reach the right customers at the right time with the right message, without overwhelming your team or frustrating customers.
Dave Ruda, VP of Product at Billtrust shares insights from our data science team on how to intelligently optimize collections outreach for better results. He’ll be joined by Sean Gabel, Manager of Credit and Collections at Custom Truck One Source and a current Billtrust customer, who will share real-world examples and best practices that demonstrate these strategies in action.
Key takeaways:
- Master the timing: Learn which outreach actions work best—and when—to improve collection effectiveness.
- Measure what matters: Understand how attribution windows help identify what actually drives payment.
- Tailor by risk: See how segmentation with BuyerSense boosts recovery and cuts unnecessary outreach.
- Scale smarter: Discover how AI builds personalized outreach sequences that increase results and reduce manual effort.
